Time Inc. has a goldmine on its hands. Surprisingly, the magazine with merchandise on its cover is topping both circ and ad numbers when most of the industry is falling behind. According to the
NYT, "in the second half of last year,
StyleWatch’s circulation rose 8.6 percent, to about 802,000, as the industry average dropped 2.2 percent. [...]
StyleWatch increased its pages by more than 24 percent, to 629 pages. In the first quarter, consumer magazines lost 9.4 percent of their ad pages on average, but
StyleWatch’s grew by about 130 percent, and the magazine is profitable."
Ed breaks down the reasons for its success after the jump!