Monday, March 22, 2010

Are tight budgets actually a good thing?


There's no doubt that the glory days of magazines — complete with limitless expense accounts and personal drivers — are long gone thanks to the recession. The glitz and glamour immortalized in movies like Devil Wears Prada and Confessions of a Shopaholic are more fictional than ever. Brandon Holley, the former editor of Jane, knows this firsthand.

Holley now runs Yahoo's Shine, a rapidly growing website for women, and in a NYT profile, Holley describes all of what she left behind in the ritzy pre-recession magazine world. Some of the best are outlined after the jump.

  • When she was the editor in chief of Jane, Condé Nast’s [now-defunct] monthly for young single women, she had a big office in the company’s Times Square headquarters, a driver and a lavish expense account. She sat in the front row at the Paris and Milan fashion shows. She was invited to fabulous parties by Hollywood publicists. Sometimes, a stylist did her hair in her office while she was on the phone.  
  • She once dispatched what she calls “crazy photographers and insane stylists” to Aruba and commissioned lengthy articles from investigative journalists. Now, she spends much of her time trying to figure out ways to get Shine’s visitors to contribute their own unvarnished thoughts on the site by blogging and posting reader comments.
  • She used to relish going to work with her sharply dressed employees in Midtown Manhattan. Now, says Ms. Holley, who lives with her musician husband and toddler son, she spends much of her day in her nightgown, communicating with her staff almost entirely via instant messages. 
  • Yet the Hollywood press agents who wined and dined her when she was at Jane seem to have lost her telephone number. “It’s almost like I’m in hiding,” she said. “Nobody calls me anymore.”   
Ed misses the days when he didn't feel nervous expensing a lunch, but what if this bare bones approach is really a better strategy? Maybe more Edsters would be able to find (and keep) jobs if they worked in their pjs every now and then, because companies would have more money to spend on new hires. On the other hand, industry workers are so notoriously underpaid that Ed wonders if the perks help boost morale for whippersnappers who work long hours for little pay.

What do you think, Edsters? Is this the direction women's magazines are heading? Would you still be interested in working for a glossy without the glitz?

19 comments:

  1. I'm pursuing glossy journalism because I love writing about the content in women's pubs. Perks are perks! Great to have, but I don't need them. As long as I can pay rent, eat and maybe afford a new pair of shoes every now and then, I can do without.

    ReplyDelete
  2. I totally agree that the magazine world is changing, and changing fast. But I think it's a good thing because the content is able to be exposed to a broader audience and is available at the subscriber's convenience. People these days are used to hopping online to get their information, so it seems just natural that magazines cater to their subscribers in this way.

    Though the glitz and the glam of the "pre-internet" magazine sounds great, I would still LOVE to work for a glossy without the glitz...in fact it's where I hope to steer my career!

    -Vanessa
    http://optimaloptimist.blogspot.com

    ReplyDelete
  3. male strippers brisbaneInterior decorators

    Cute news is a powerful and easy to use news management system that uses flat files to store its database. It supports commenting, archives, search function, file upload management, backup & restore,

    ReplyDelete
  4. PashminaSex Toys

    Dear Ghanshyam, thank you for your posting... what did you particularly enjoy on the Toronto Islands? Most folks get to Center Island only... but there are a dozen or more islands to visit. robt.

    ReplyDelete
  5. I totally agree that the magazine world is changing, and changing fast. But I think it's a good thing because the content is able to be exposed to a broader audience and is available at the subscriber's convenience. People these days are used to hopping online to get their information, so it seems just natural that magazines cater to their subscribers in this waychaise loungecheap car tyres

    ReplyDelete
  6. I totally agree that the magazine world is changing, and changing fast. But I think it's a good thing because the content is able to be exposed to a broader audience and is available at the subscriber's convenience. People these days are used to hopping online to get their information, so it seems just natural that magazines cater to their subscribers in this way.echte Kontakte in Deutschlandas seen on tv

    ReplyDelete
  7. Don't forget also to ask for visa assistance from an Australian Immigration company to know more about the requirements in applying for an Australia Student Visa which will be your passport to a well-paid career and a secure future.

    Apartamentos de férias na Madeira-Funchal
    bean bags outdoor

    ReplyDelete
  8. Nachhilfe Deutsch MuenchenForumLinkBuilding.com scamI totally agree that the magazine world is changing, and changing fast. But I think it's a good thing because the content is able to be exposed to a broader audience and is available at the subscriber's convenience. People these days are used to hopping online to

    ReplyDelete
  9. It was Frank’s bad leg that woke him; it was paining him worse than ever in his old age. He got up and limped downstairs into the kitchen with the idea of refilling his hot-water bottle to ease the stiffness in his knee. Standing at the sink, filling the kettle, he looked up at the Riddle House and saw lights glimmering in its up¬per windows. Frank knew at once what was going on. The boys had broken into the house again, and judging by the flickering quality of the light, they had started a fire.
    e-cigaret med nikotinSeagrove Beach vacation rentals

    ReplyDelete
  10. Jury nullification is premised on the idea that ordinary citizens should have the final say as to whether a person should be punished.
    schlagstöcke legal kaufenit support services london

    ReplyDelete
  11. Saturn AlternatorWhat to do in Lexington

    If I find peace of mind in the sand and the seaThere's a hope in my heart that you'll soon be with meThere's a prayer that I share with the sand and the seaAnd it cries "Come to me, come to me."

    ReplyDelete
  12. but there are a dozen or more islands to visit. robt.
    ethernet cablepc laptop

    ReplyDelete
  13. However, rising house prices fuelled the sub-prime mortgage market, leading the Spanish to borrow more as they struggled to get on the housing ladder.

    The downturn has seen repossessions of Spanish properties rise 32% in the past year.

    The range of austerity measures proposed by new Prime Minister Mariano Rajoy's government angered many ahead of this week's protests.
    clasificadosGalapagso Islands Tours

    ReplyDelete
  14. Following the tradition of the men’s team, Switzerland was chosen as West Germany's first opponent. Doris Kresimon scored the first international goal in the 25th minute. In the second half, 18-year-old Silvia Neid contributed two goals to the 5–1 victory; Quality Veterinary Orthopedic kits and systemscharms for charm bracelets

    ReplyDelete
  15. Oh? This is new to me. I do not know about it. You did very well. Wish you a nice day.
    Uhm. You say true. I think so. Wish you good luck.good night.
    Leather Lingeriereplica breitling

    ReplyDelete
  16. florida health insurancelast minute business ticket to India
    The word "animal" comes from the Latin word animalis, meaning "having breath". In everyday colloquial usage, the word usually refers to non-human animals. Sometimes, only closer relatives of humans such as mammals and other vertebrates are meant in colloquial use.The biological definition of the word refers to all members of the kingdom Animalia, encompassing creatures as diverse as sponges, jellyfish, insects and humans.

    ReplyDelete
  17. The shadow mask ensures that one beam will only hit spots certain colors of phosphors, but minute variations in physical alignment of the internal parts among individual CRTs will cause variations in the exact alignment of the beams through the shadow mask, allowing some electrons from, for example, the red beam to hit, say, blue phosphors, unless some individual compensation is made for the variance among individual tubesforexπροώθηση ιστοσελίδων

    ReplyDelete
  18. Later on September 5, the overall cloud pattern improved while thunderstorm activity condensed and deepened within the increasingly well-defined circulationonline signaturenorth stradbroke island

    ReplyDelete
  19. Titanium Mobile Application Developmentit support companies

    I feel like I have not been reading your blog for long enough. I will really miss the quality of your writing, but I am also overjoyed that you are also fulfilling a life dream.
    I will miss you very much. Now I need to find some more blogs to read ^^

    ReplyDelete