Anyone who reads the New York Times on their iPhones or hears the latest news on Twitter has been spoiled — no one has to pay for the news anymore (if you know how to get it for free).
And according to a new survey released by the Pew Foundation's Project for Excellence in Journalism's 2010, they don't plan on it. 82 percent of people with brand favorites said they'd find the news elsewhere if their usual sites start demanding payment. And to make matters worse, if readers are telling the truth, then online advertising is not the solution: 79% of users "rarely if ever clicked on an online ad."
Ed has to admit that he loves his NYT app and being able to read the latest headlines for free, but given that he's been paying anywhere from $10-$50 per year to subscribe to each of his favorite news magazines, paying a similar rate for the daily news doesn't seem so bad. On the other hand, aggregator sites like HuffPo or even link-heavy Gawker will definitely pay for the access and will reprint the main points for free.
What do you think, Edsters? How much (if anything at all) would you shell out to read the Times every day?
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