Glamour's recent cover is not Angelina Jolie or Julia Roberts. It's three relatively unknown models, one of whom is plus size. Vanity Fair has two World Cup athletes.
And the celebrity covers that do sell feature a younger, less established star. As Glamour’s editor Cindi Leive told The Daily Beast:
One magazine expert explains this trend due to the long, exhaustive coverage of these A-listers.“I think what you’re seeing in the magazine world is a certain amount of fatigue with the same old, same old faces. One reason we had a nice sale with Taylor Swift was that you hadn’t seen her on a million magazine covers before and there was actually the hope that ‘Oh my God! I might actually learn something new.’ I think taking risks is serving people well right now.”
With the exception of Sarah Jessica Parker, whose rabid SATC fan base isn't going anywhere, and Sarah Bullock, whose tabloid-stained marriage has everyone talking, most of the selling power has a teen following. Especially if they're associated with the Disney powerhouse or their franchise rhymes with "highlight."Or as Samir Husni, the magazine industry pundit, put it, “What else do you really want to know about Angelina Jolie? With a lot of these celebrities, there’s nothing left to show unless they actually take their clothes off. We’ve covered them from every shape, every corner. We’ve shown them with their kids, and with their boyfriends and with their girlfriends, so that’s why you’re starting to see semi-naked soccer players and a semi-naked Tiger Woods. That’s what it takes to survive in a digital age.”
As Leive says, “There is no editor who wouldn’t love to have [Sandra Bullock] on her next cover. She’s a quality actress and an amazing person but obviously the reasons for feeling your readers would relate to [her] are more complicated than that. Just being in a blockbuster movie is not enough anymore, unless it’s a movie about vampires. Then it’s enough.”
Do you agree, Edsters? Which celebrities inspired you to buy a magazine at the newsstand recently?
I almost think the complete opposite (at least for me). I've been steered away from buying certain magazines (most recently Elle UK, who had Kristen Stewart on the cover at the time), specifically because of my feeling against the celeb. The Glamour cover, however, I love, Crystal Renn, Alessandra Ambrosio, and Brooklyn Decker all look amazing and I think for the main draw of the issue's content, they really work here. And the models, from being the most famous "plus-sized" model, a VS Angel, and a Sports Illustrated Swimsuit Edition cover girl, really do have an air of celebrity to themselves.
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