Ed has already proposed that rumors of media's death are slowly but surely dying themselves. Ad pages have been increasing, new websites have been launching, and news of layoffs has been few and far between.
minOnline has some good news to corroborate Ed's theory.
There has been a cumulative 4.86% ad page gain in 2010 for 150 monthlies measured by the Media Industry Newsletter. This is the first quarterly increase since 2007's fourth-quarter +3.84% jump and the best performance for any period since 2004's fourth quarter's +8.04% gain. In other words, monthly magazines have ended their three-year ad page losing streak.
For all of the 2010 graduates still brave enough to pursue a career in magazines, Ed suggests whipping out the champagne a bit early. He has high hopes for you whippersnappers.
What do you think, Edsters? Have you been noticing more jobs available? Are you feeling more confidant about finding work in magazines?
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